** A NEW WAY TO ORDER **
Xpress, one of the leading food delivery apps in Bolivia, was searching for a dynamic and fun way to communicate to its users the new ways they now can use to satisfy their hunger. Check out the results below!
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THE BRIEF
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Create eye-catching animations showcasing the various ways Xpress users can order food from their favorite restaurants and reminding them how easy it is, all while featuring familiar and relatable case scenarios.
For this mission, we held a kick-off meeting with the client to establish the project's scope, schedule, budget, and initial ideas. Following that, we moved into script creation and basic storyboarding.
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THE CHARACTERS
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Starting from the client's brand guidelines, the color palette was expanded with new colors for clothes, backgrounds, and skin tones. All final illustrations are vectors, ensuring they are always scalable and adaptable to various needs, including Lottie animations for in-app implementation or social media content.
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ADDING ITEMS TO YOUR ORDER IS EASY
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Want to surprise your loved ones with an extra treat without leaving the couch? Just add those extra goodies within 5 minutes of your initial order, and Xpress has you covered!
This video captures a familiar moment: a loving couple relaxing at home, effortlessly using the app to add a little something sweet for her. We intentionally incorporated smooth transitions between scenes to really highlight how quick and easy this feature is to use.
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EXPANDED COVERAGE
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Xpress is constantly expanding its service coverage throughout the city by adding new partner restaurants and businesses. For this animation, it was important to show how the app uses different categories to display nearby stores on its map.
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CREDITS
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Client
Xpress Technologies
Xpress Technologies
Project Management - Motion and Sound Design
Estereotomico - Gustavo Collazos
Graphic Design
MeHagoBolita - Ana Maria Alzate
